News

When organisations stop searching for magic and start practising chemistry, performance becomes reproducible.

The longer the loop, the higher the cost. In engineering, physics, biology, and business, feedback governs adaptation. Modern organisations routinely violate this principle.

Observe the delivery system of almost any organisation under strain. Boards remain full, work continues to move, and a significant proportion of items hover in a perpetual state of “almost done”.

Law 1 established the foundation: if it is not used, it does not exist. Law 2 extends this logic. If reality depends on usage, then everything that enters the system either supports that outcome or works against it.

Many organisations equate delivery with value creation. Features get shipped, tickets closed, and roadmaps executed. Progress then appears in reports and dashboards, which encourages a sense of momentum. Yet none of this proves that value exists.

Some systems do not collapse. They get preserved until they become irrelevant. Manufrance did not collapse when it was dismantled. By then, it had already been dead for years.