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chronicles

10
Nov
The Cost of Clarity

The Cost of Clarity

Clarity sounds virtuous. Every company claims to value it, every leader invokes it. Yet few survive its consequences. Because real clarity is not a tool. It is a weapon. And weapons always wound, especially those who wield them.
6 min read
07
Nov
Optionality and the Myth of Strategic Customers

Optionality and the Myth of Strategic Customers

Every scaleup eventually reaches the same crossroad: double down on a few massive accounts, or cultivate the quiet loyalty of many. The first path feels strategic. The second, humble. Yet history and statistics show that only the humble one endures.
5 min read
06
Nov
The Language of Enablement: Reclaiming Coherence in Fragile Systems

The Language of Enablement: Reclaiming Coherence in Fragile Systems

The deepest organisational failures rarely stem from weak strategy or flawed code. They begin when language itself collapses. When teams lose the ability to describe reality with precision, they lose the ability to act with intelligence.
4 min read
05
Nov
The Cost of Distance: Why Reality Still Matters in IT

The Cost of Distance: Why Reality Still Matters in IT

How losing contact with reality breeds false confidence, and how trust without verification turns into risk.
4 min read
04
Nov
Tractor Pulling Hell or When Zero Leverage Becomes Fate

Tractor Pulling Hell or When Zero Leverage Becomes Fate

In healthy companies, traction comes from momentum. The term "critical mass" gained popularity during the wave of digital transformation in the early 2010s, especially as organisations began to recognise that adoption curves and internal advocacy play a disproportionate role in change success.
4 min read
03
Nov
Excellence as a Threat : Why Strong Engineers Get Pushed Out

Excellence as a Threat : Why Strong Engineers Get Pushed Out

The romanticised idea of the lone rebel fighting for truth has lost its meaning. In today’s corporate theatre, those who voice dissent loudly often benefit from the very system they claim to criticise. They are rewarded for drama, not depth. But this piece is not about them.
5 min read
31
Oct
The Leader as the First Fractal – How Culture Replicates Through You

The Leader as the First Fractal – How Culture Replicates Through You

In every organisation, the shape of behaviour begins at the top. Leadership is not merely a matter of direction or vision. It is replication. A leader's attitude, ethics, courage, and rigour do not stay confined to the top floor. They echo. Reproduce. Multiply.
4 min read
30
Oct
Code Without Concept or How the Absence of Thought Erodes Engineering

Code Without Concept or How the Absence of Thought Erodes Engineering

What happens when code is written without a concept? When frameworks replace thought? When architecture becomes nothing more than a deployment target? It means the decay of engineering practices, and the assembling of syntax on life support.
3 min read
29
Oct
How Systems Reward the Wrong People And Why Unfixing This Is Harder Than You Think

How Systems Reward the Wrong People And Why Unfixing This Is Harder Than You Think

For decades, many organisations have promoted individuals not for their competence, but for their proximity to power.
4 min read
28
Oct
Corporate Amnesia: Why Companies Keep Repeating the Same Mistakes

Corporate Amnesia: Why Companies Keep Repeating the Same Mistakes

We live in an age where access to knowledge is near-instant, but actual learning is rarer than ever. Companies pride themselves on being data-driven, yet they continue to fall for the same traps, recycle failed strategies, and rebuild broken systems with new labels.
5 min read