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10
Jul
Cut the Crap: Empathy Is the Hardest Discipline in Engineering

Cut the Crap: Empathy Is the Hardest Discipline in Engineering

We speak often of excellence. Foundations, velocity, reliability, reuse. These are noble goals. Yet without a core bias towards empathy, they remain hollow
6 min read
08
Jul
[Book][4.3]How to Embed Craftsmanship into Scaling Strategies

[Book][4.3]How to Embed Craftsmanship into Scaling Strategies

10 min read
06
Jul
Simple, Not Simplistic: The Hidden Craft of Engineering Elegance

Simple, Not Simplistic: The Hidden Craft of Engineering Elegance

In engineering, whether in software, aerospace, or civil infrastructure, simplicity often receives praise. However, teams frequently confuse simple with simplistic, removing complexity not through insight, but through omission.
4 min read
03
Jul
Platform Leverage: A Systems Thinking Case for Strategic Investment

Platform Leverage: A Systems Thinking Case for Strategic Investment

How strategic investment in platform teams can reduce time-to-market, improve profitability, and increase delivery capacity, not through scaling effort, but through deliberate system design.
4 min read
02
Jul
An Ode to Discipline

An Ode to Discipline

In an age obsessed with passion, motivation, and personal freedom, what Alessandro Baricco might call the aesthetics of surface and speed, discipline feels like an anachronism. It lacks glamour. It does not trend. It is difficult to condense into 280 characters.
5 min read
01
Jul
[Book][4.2]Craft in Practice: Leica, Toyota, and Resilient Platforms

[Book][4.2]Craft in Practice: Leica, Toyota, and Resilient Platforms

6 min read
29
Jun
Leadership Lives Between Vision and Movement

Leadership Lives Between Vision and Movement

In contemporary organisations, the word pragmatism has become ubiquitous. It appears in stand-ups, offsites, strategy slides, and job descriptions. Teams are advised to “stay pragmatic.”
3 min read
25
Jun
Still Standing. Still Building.

Still Standing. Still Building.

In 2024, I lost a first job at the peak of success. My teams were delivering visible, fast, undeniable outcomes.
1 min read
25
Jun
[Book][4.1]Why Craftsmanship Should Increase at Scale, Not Degrade

[Book][4.1]Why Craftsmanship Should Increase at Scale, Not Degrade

6 min read
23
Jun
Economic Leverage, Not ROI, Should Be Your Platform’s Scoreboard

Economic Leverage, Not ROI, Should Be Your Platform’s Scoreboard

Many platform teams believe they are delivering value because their tools make development faster. But faster is not always better. In fact, when direction is lacking, speed amplifies failure. This article proposes a shift from tracking ROI to measuring economic leverage.
2 min read