The Porsche 911 : Evolution Without Compromise
Some products do not follow trends. They define them.
The Porsche 911 did not begin as a perfect car. It
The Citroën Way : Radical Innovation with a Purpose
Some machines arrive from the future. When the Citroën DS appeared in 1955, it did not iterate. It redefined. With
The Toyota Way : Delivering Through Discipline
In the world of manufacturing, few names resonate like Toyota. Not because it builds the flashiest machines, but because it
The Chapman Principle : Remove Until It Works
Some designs succeed by adding power. Others succeed by removing everything that obstructs the goal.
Colin Chapman, founder of Lotus
The Makarov Playbook for Leaders Who Ship
Whenever my Head of Engineering and I interview candidates, we begin with a simple yet revealing question: What is the
Focusing on Technology Over Outcomes Hurts Your Team
The Common Pitfall
Many engineering leaders, especially those who were engineers themselves, default to making decisions based on technology rather
Organisational Stockholm Syndrome: Loyalty to Dysfunction
In some organisations, employees and leaders cling to broken systems, processes, or leadership styles, not because these do work, but because they have adapted to survive within them
