01
Jul
![[Book][4.2]Craft in Practice: Leica, Toyota, and Resilient Platforms](/content/images/size/w750/2025/07/craftmen2.png)
[Book][4.2]Craft in Practice: Leica, Toyota, and Resilient Platforms
6 min read
Marc-Daniel Ortega
Marc-Daniel Ortega is a seasoned engineering leader with a passion for transforming teams and platforms into thriving, collaborative ecosystems.
29
Jun
Leadership Lives Between Vision and Movement
In contemporary organisations, the word pragmatism has become ubiquitous. It appears in stand-ups, offsites, strategy slides, and job descriptions. Teams are advised to “stay pragmatic.”
3 min read
25
Jun
Still Standing. Still Building.
In 2024, I lost a first job at the peak of success.
My teams were delivering visible, fast, undeniable outcomes.
1 min read
25
Jun
![[Book][4.1]Why Craftsmanship Should Increase at Scale, Not Degrade](/content/images/size/w750/2025/06/craftman-1.png)
[Book][4.1]Why Craftsmanship Should Increase at Scale, Not Degrade
6 min read
23
Jun
Economic Leverage, Not ROI, Should Be Your Platform’s Scoreboard
Many platform teams believe they are delivering value because their tools make development faster. But faster is not always better. In fact, when direction is lacking, speed amplifies failure. This article proposes a shift from tracking ROI to measuring economic leverage.
2 min read
23
Jun
When the Game Becomes the Product: Startups, Signal, and the Goodhart Trap
2 min read
20
Jun
Leverage or Collapse: Why Platform Failure Becomes Exponential at Scale
6 min read
19
Jun
Stop Complaining About AI: Focus on What Matters
Ah, the Godwin point of IT: 'Did you write this yourself, or did ChatGPT help?'
3 min read
18
Jun
![[Book][3.2]Case Studies in Convergence: From Toyota to Early AWS](/content/images/size/w750/2025/06/craft2.png)
[Book][3.2]Case Studies in Convergence: From Toyota to Early AWS
8 min read
17
Jun
Toil Is Not a Ticket Problem. It Is a Time Problem.
3 min read