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Marc-Daniel Ortega

Marc-Daniel Ortega

Marc-Daniel Ortega is a seasoned engineering leader with a passion for transforming teams and platforms into thriving, collaborative ecosystems.
05
Sep
Platform 2.0: Predictability as the Battle Horse

Platform 2.0: Predictability as the Battle Horse

In Platform 2.0, predictability becomes the battle horse, because it directly connects platform efficacy to stakeholder efficiency. A new composite measure captures it.
3 min read
03
Sep
[Book][6.2]Curiosity at Bell Labs, NASA, Pixar and Xerox PARC

[Book][6.2]Curiosity at Bell Labs, NASA, Pixar and Xerox PARC

6 min read
01
Sep
The Enemy Within

The Enemy Within

The gravest harm often does not come from outside enemies but from within the very systems meant to protect us
3 min read
29
Aug
TTM Is a Trap: Why Predictability Matters More Than Speed in Platform Work

TTM Is a Trap: Why Predictability Matters More Than Speed in Platform Work

Platform teams often celebrate Time to Market Acceleration (TTMA) as a clear indicator of success. "We cut delivery times in half" sounds compelling. And I admit, I have fallen into this trap myself. But this measurement hides a dangerous assumption.
4 min read
26
Aug
It Takes Two to Platformise

It Takes Two to Platformise

Platformisation is often misunderstood. Some see it as the platform team serving product teams. Others reduce it to shared backlogs, dependency management, or centralised prioritisation. These misconceptions miss the point.
4 min read
25
Aug
Engineering in Title, Not in Heart: Why IT Keeps Falling for Shortcuts

Engineering in Title, Not in Heart: Why IT Keeps Falling for Shortcuts

In today’s technology world, the word engineer often appears as a title, but rarely as a lived discipline. Software engineers, DevOps engineers, data engineers, all these labels abound, yet the true essence of engineering often remains absent.
3 min read
21
Aug
Before Platforms: Clean Your Own House

Before Platforms: Clean Your Own House

Every transformation begins with grand ambitions. Executives talk about agility, speed, and scale. Teams dream of fewer dependencies and smoother delivery. Platforms are expected to provide the leverage that makes all this possible.
4 min read
18
Aug
The Great Unmaking: How Ownership Evasion Kills Engineering Leverage

The Great Unmaking: How Ownership Evasion Kills Engineering Leverage

Most engineering dysfunctions originate outside of engineering. They emerge when structure becomes performative, when incentives drift, and when leadership refuses to make hard calls about ownership.
5 min read
14
Aug
You Cannot Outsource Accountability

You Cannot Outsource Accountability

In many organisations, teams describe dependencies in ways that shift responsibility elsewhere.
4 min read
13
Aug
We Lost Our Ability to Dream

We Lost Our Ability to Dream

In those early decades, we had technologists who dared to think in centuries rather than quarters. Engelbart’s demo did not simply unveil the mouse, hypertext, or real-time collaboration. It showcased a philosophy of human augmentation.
3 min read